quick links

With the first of Kevin Rudd's $10.4bn stimulus package hitting the bank accounts of benefit recipients tomorrow, all eyes will be on the cash registers.  If they ring constantly, then we just might avoid a recession, but if those recipients *gasp* save their funds, will that mean the Australian economy is heading for an even bigger dive?

Under the current 'burn & churn' economic model, the short answer is yes! The economy is dependent upon our continued rabid consumption, but some people are starting to equate that consumption to climate change and want to change their behaviour. I guess the question is, how do we strike a balance between economic and environmental needs?

It is a question that a lot of organisations are struggling with right now - how do they continue their CSR or sustainability work when they're finding it difficult to stay affloat?  Well, I would argue that the only way to stay affloat is by accelerating the sustainability and CSR efforts - distinguishing your organisation from the others who are downsizing, outsourcing, cutting CSR programs and removing the coffee from the employee kitchens! (Yes, you know who you are!) Now is the time to be distinctive - strive for more.  It is the only way to stay ahead.